Jorge Zárate / October 2025 Introduction: Why Customer Analytics Matters in Travel and Tourism In the dynamic and competitive landscape of global travel, tourism boards, destination marketing organizations (DMOs), and travel-trade teams are perpetually tasked with a critical, dual-pronged mission: to grow both visitor volume and visitor value while demonstrating fiscal prudence and maximizing returnContinue reading “Customer Analytics Tourism Boards & Trade”
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Jorge Zárate 