Jorge Zárate / October 2025 Introduction: Why Customer Analytics Matters in Travel and Tourism In the dynamic and competitive landscape of global travel, tourism boards, destination marketing organizations (DMOs), and travel-trade teams are perpetually tasked with a critical, dual-pronged mission: to grow both visitor volume and visitor value while demonstrating fiscal prudence and maximizing returnContinue reading “Customer Analytics Tourism Boards & Trade”
Tag Archives: digital-marketing
A Learning Organization
By Jorge Zárate – jorgezarate.net Abstract In today’s highly dynamic and service-driven travel and tourism industry, organizations must evolve beyond traditional operational models to remain competitive. This article explores the concept of a learning organization within the context of tourism, emphasizing how systematic learning at all levels, individual, team, and organizational, can lead to continuousContinue reading “A Learning Organization”
Jorge Zárate 