“Neoclassical government building representing institutional strength.” Jorge Zárate Introduction In the modern global economy, the travel and tourism industries play a crucial role in fostering economic growth, cultural exchange, and international cooperation. As global connectivity increases and competition among destinations intensifies, the need for well-structured and reliable institutions becomes paramount. Institutions—understood as the set ofContinue reading “Building and Maintaining Institutions in Travel and Tourism: The Role of Destination Marketing and Trade Promotion”
Category Archives: Knowledge Management
Intellectual Capital in Travel & Tourism
6, april, 2025 Jorge Zárate Introduction In the travel and tourism industry, knowledge isn’t just power—it’s profit. From customer preferences to crisis response protocols, intellectual capital (IC) drives competitive advantage (Bontis, 1998). But how do we measure something as intangible as knowledge? Unlike physical assets, IC doesn’t appear on balance sheets, yet it’s often theContinue reading “Intellectual Capital in Travel & Tourism”
Análisis Conectividad Aérea Internacional de Vuelos Regulares hacia México. (ENE-JUN 2018)
16-agosto-2018 Por Jorge Zárate Rodríguez. Twitter @jorgezarateR La actividad aérea en México está creciendo considerablemente tanto a nivel doméstico como a nivel internacional. Cada vez más rutas en más operaciones de vuelos y con más pasajeros transportados. Crece la demanda a ritmo de la economía, por lo tanto, hay más oferta de asientos yContinue reading “Análisis Conectividad Aérea Internacional de Vuelos Regulares hacia México. (ENE-JUN 2018)”
Jorge Zárate 