Este artículo parte deliberadamente de conceptos básicos. Está dirigido, sobre todo, a quienes comienzan su carrera profesional en viajes, aviación, hotelería o turismo y empiezan a enfrentarse a términos como pricing, elasticidad, ocupación, yield, distribución, grupos o Revenue Management. En nuestra industria aprendemos muy pronto a vender habitaciones, asientos, paquetes y destinos, pero no siempreContinue reading “Oferta, demanda y elasticidad: cómo equilibrar volumen, precio y distribución en aviación y hotelería”
Category Archives: Tourism & Travel
Building and Maintaining Institutions in Travel and Tourism: The Role of Destination Marketing and Trade Promotion
“Neoclassical government building representing institutional strength.” Jorge Zárate Introduction In the modern global economy, the travel and tourism industries play a crucial role in fostering economic growth, cultural exchange, and international cooperation. As global connectivity increases and competition among destinations intensifies, the need for well-structured and reliable institutions becomes paramount. Institutions—understood as the set ofContinue reading “Building and Maintaining Institutions in Travel and Tourism: The Role of Destination Marketing and Trade Promotion”
Intellectual Capital in Travel & Tourism
6, april, 2025 Jorge Zárate Introduction In the travel and tourism industry, knowledge isn’t just power—it’s profit. From customer preferences to crisis response protocols, intellectual capital (IC) drives competitive advantage (Bontis, 1998). But how do we measure something as intangible as knowledge? Unlike physical assets, IC doesn’t appear on balance sheets, yet it’s often theContinue reading “Intellectual Capital in Travel & Tourism”
Monetary Dynamics and Tourism Resilience in a Geopolitically Tense World: A Mexican Perspective
Opinion from a weekly Bank of Mexico’s account statement, 28 Mar, 2025. By Jorge Zárate As of March 28, 2025, the Bank of Mexico released its weekly balance sheet report revealing nuanced changes in the country’s monetary landscape. The most notable developments included an increase in international reserves, a slight contraction in the monetary base,Continue reading “Monetary Dynamics and Tourism Resilience in a Geopolitically Tense World: A Mexican Perspective”
Jorge Zárate 