Este artículo parte deliberadamente de conceptos básicos. Está dirigido, sobre todo, a quienes comienzan su carrera profesional en viajes, aviación, hotelería o turismo y empiezan a enfrentarse a términos como pricing, elasticidad, ocupación, yield, distribución, grupos o Revenue Management. En nuestra industria aprendemos muy pronto a vender habitaciones, asientos, paquetes y destinos, pero no siempreContinue reading “Oferta, demanda y elasticidad: cómo equilibrar volumen, precio y distribución en aviación y hotelería”
Tag Archives: Travel
Strategic Management
Jorge Zárate / October 2025 Strategic Management for Travel and Tourism Leaders Introduction: A Lifelong Journey Informed by Strategy After thirty-five years devoted to the vibrant, challenging, and ever-evolving travel and tourism industry, I have witnessed booms, busts, disruptions, and transformations. From the dawn of the internet to the recent global pandemic, I have learnedContinue reading “Strategic Management”
Airline Economics
Jorge Zárate , 31 August 2025 Introduction Airline economics has always stood at the intersection of industrial organization, public policy, and consumer behavior. Unlike many other industries, airlines operate in an environment where costs are highly fixed, demand is highly variable, and competition is tightly intertwined with government regulation and international politics. This makes aviationContinue reading “Airline Economics”
“Тourism Тhrough thе Lens оf Systеms Тhinking: Nаvigаting Cоmplexities fоr Sustаinаble Grоwth”
By Jorge Zárate Introductiоn Тourism hаs emerged аs оne оf thе most significаnt globаl industries, cоntributing ovеr 10% tо thе globаl GDP аnd еmploying morе thаn 300 milliоn рeoрle wоrldwide аs оf 2019. Аnywаy, this grоwth hаs not cоme without chаllenges, inсluding еnvirоnmеntаl degrаdаtiоn, culturаl erosiоn, аnd eсоnomiс dispаrities. Аs thе tоurism industry соntinues tоContinue reading ““Тourism Тhrough thе Lens оf Systеms Тhinking: Nаvigаting Cоmplexities fоr Sustаinаble Grоwth””
Jorge Zárate 