From Visitor Volume to Value, Resource Productivity and Resilience By Jorge Zárate English publication version For decades, much of international tourism policy was built around a simple idea: attract more visitors. More tourists meant more flights, more occupied hotel rooms, more restaurant business, higher consumption and, consequently, greater economic impact. Tourism boards promoted destinations; airlinesContinue reading “Destination Intelligence: The New Economics of Tourism”
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Strategic Management
Jorge Zárate / October 2025 Strategic Management for Travel and Tourism Leaders Introduction: A Lifelong Journey Informed by Strategy After thirty-five years devoted to the vibrant, challenging, and ever-evolving travel and tourism industry, I have witnessed booms, busts, disruptions, and transformations. From the dawn of the internet to the recent global pandemic, I have learnedContinue reading “Strategic Management”
Airline Economics
Jorge Zárate , 31 August 2025 Introduction Airline economics has always stood at the intersection of industrial organization, public policy, and consumer behavior. Unlike many other industries, airlines operate in an environment where costs are highly fixed, demand is highly variable, and competition is tightly intertwined with government regulation and international politics. This makes aviationContinue reading “Airline Economics”
