6, april, 2025 Jorge Zárate Introduction In the travel and tourism industry, knowledge isn’t just power—it’s profit. From customer preferences to crisis response protocols, intellectual capital (IC) drives competitive advantage (Bontis, 1998). But how do we measure something as intangible as knowledge? Unlike physical assets, IC doesn’t appear on balance sheets, yet it’s often theContinue reading “Intellectual Capital in Travel & Tourism”
Category Archives: Marketing
Top U.S. Hotel Chains.
March, 18, 2021. By Jorge Zárate Stock Analysis : Marriott, Hilton, Hyatt and IHG. Exactly a year ago was that official announcements unveiling we were amid a Covid19 pandemic and stock markets were heavily hit. In the hotel industry specifically, the largest brands reached their minimum returns since 2015. Marriott -15%, Hilton -12%, Hyatt -19%Continue reading “Top U.S. Hotel Chains.”
Análisis Conectividad Aérea Internacional de Vuelos Regulares hacia México. (ENE-JUN 2018)
16-agosto-2018 Por Jorge Zárate Rodríguez. Twitter @jorgezarateR La actividad aérea en México está creciendo considerablemente tanto a nivel doméstico como a nivel internacional. Cada vez más rutas en más operaciones de vuelos y con más pasajeros transportados. Crece la demanda a ritmo de la economía, por lo tanto, hay más oferta de asientos yContinue reading “Análisis Conectividad Aérea Internacional de Vuelos Regulares hacia México. (ENE-JUN 2018)”
Jorge Zárate 