Jorge Zárate / October 2025 Strategic Management for Travel and Tourism Leaders Introduction: A Lifelong Journey Informed by Strategy After thirty-five years devoted to the vibrant, challenging, and ever-evolving travel and tourism industry, I have witnessed booms, busts, disruptions, and transformations. From the dawn of the internet to the recent global pandemic, I have learnedContinue reading “Strategic Management”
Tag Archives: Business
Customer Analytics Tourism Boards & Trade
Jorge Zárate / October 2025 Introduction: Why Customer Analytics Matters in Travel and Tourism In the dynamic and competitive landscape of global travel, tourism boards, destination marketing organizations (DMOs), and travel-trade teams are perpetually tasked with a critical, dual-pronged mission: to grow both visitor volume and visitor value while demonstrating fiscal prudence and maximizing returnContinue reading “Customer Analytics Tourism Boards & Trade”
Ciencia, Política y Relaciones Públicas
La Tríada Fundamental: Ciencia, Política y Relaciones Públicas en la Construcción del Progreso Jorge Zárate Introducción: La Paradoja del Progreso En el corazón de la empresa humana late una pregunta fundamental: ¿cómo transformamos el conocimiento abstracto en progreso tangible? La historia de la civilización es, en gran medida, la crónica de esta transformación. Sin embargo,Continue reading “Ciencia, Política y Relaciones Públicas”
A Learning Organization
By Jorge Zárate – jorgezarate.net Abstract In today’s highly dynamic and service-driven travel and tourism industry, organizations must evolve beyond traditional operational models to remain competitive. This article explores the concept of a learning organization within the context of tourism, emphasizing how systematic learning at all levels, individual, team, and organizational, can lead to continuousContinue reading “A Learning Organization”
Jorge Zárate 