6, april, 2025 Jorge Zárate Introduction In the travel and tourism industry, knowledge isn’t just power—it’s profit. From customer preferences to crisis response protocols, intellectual capital (IC) drives competitive advantage (Bontis, 1998). But how do we measure something as intangible as knowledge? Unlike physical assets, IC doesn’t appear on balance sheets, yet it’s often theContinue reading “Intellectual Capital in Travel & Tourism”
Author Archives: Jorge Zárate
Monetary Dynamics and Tourism Resilience in a Geopolitically Tense World: A Mexican Perspective
Opinion from a weekly Bank of Mexico’s account statement, 28 Mar, 2025. By Jorge Zárate As of March 28, 2025, the Bank of Mexico released its weekly balance sheet report revealing nuanced changes in the country’s monetary landscape. The most notable developments included an increase in international reserves, a slight contraction in the monetary base,Continue reading “Monetary Dynamics and Tourism Resilience in a Geopolitically Tense World: A Mexican Perspective”
“Тourism Тhrough thе Lens оf Systеms Тhinking: Nаvigаting Cоmplexities fоr Sustаinаble Grоwth”
By Jorge Zárate Introductiоn Тourism hаs emerged аs оne оf thе most significаnt globаl industries, cоntributing ovеr 10% tо thе globаl GDP аnd еmploying morе thаn 300 milliоn рeoрle wоrldwide аs оf 2019. Аnywаy, this grоwth hаs not cоme without chаllenges, inсluding еnvirоnmеntаl degrаdаtiоn, culturаl erosiоn, аnd eсоnomiс dispаrities. Аs thе tоurism industry соntinues tоContinue reading ““Тourism Тhrough thе Lens оf Systеms Тhinking: Nаvigаting Cоmplexities fоr Sustаinаble Grоwth””
Top U.S. Hotel Chains.
March, 18, 2021. By Jorge Zárate Stock Analysis : Marriott, Hilton, Hyatt and IHG. Exactly a year ago was that official announcements unveiling we were amid a Covid19 pandemic and stock markets were heavily hit. In the hotel industry specifically, the largest brands reached their minimum returns since 2015. Marriott -15%, Hilton -12%, Hyatt -19%Continue reading “Top U.S. Hotel Chains.”
Jorge Zárate 