Jorge Zárate – September, 2025 Redefining Luxury: The 2025 Playbook for Travel Professionals Introduction: The New Language of Luxury For decades, the term “luxury hospitality” conjured static, universally accepted images: marble lobbies, gold-leaf accents, chauffeur-driven Rolls Royces, and impeccably dressed staff delivering formal, yet often impersonal, service. It was a standardized, one-size-fits-all concept of opulence,Continue reading “Redefining Luxury in Travel”
Author Archives: Jorge Zárate
Airline Economics
Jorge Zárate , 31 August 2025 Introduction Airline economics has always stood at the intersection of industrial organization, public policy, and consumer behavior. Unlike many other industries, airlines operate in an environment where costs are highly fixed, demand is highly variable, and competition is tightly intertwined with government regulation and international politics. This makes aviationContinue reading “Airline Economics”
Data Normalization
Jorge Zárate / 22 August 2025 Introduction: A Level Playing Field for Tourism Insights Why Normalization Matters in Tourism Benchmarking. In tourism benchmarking, numbers can be misleading if we don’t compare them properly. Large destinations often dominate the charts simply because of their scale, while smaller destinations with strong growth remain hidden. To make fairContinue reading “Data Normalization”
A Learning Organization
By Jorge Zárate – jorgezarate.net Abstract In today’s highly dynamic and service-driven travel and tourism industry, organizations must evolve beyond traditional operational models to remain competitive. This article explores the concept of a learning organization within the context of tourism, emphasizing how systematic learning at all levels, individual, team, and organizational, can lead to continuousContinue reading “A Learning Organization”
Jorge Zárate 