6, april, 2025 Jorge Zárate Introduction In the travel and tourism industry, knowledge isn’t just power—it’s profit. From customer preferences to crisis response protocols, intellectual capital (IC) drives competitive advantage (Bontis, 1998). But how do we measure something as intangible as knowledge? Unlike physical assets, IC doesn’t appear on balance sheets, yet it’s often theContinue reading “Intellectual Capital in Travel & Tourism”
Category Archives: Business
“Тourism Тhrough thе Lens оf Systеms Тhinking: Nаvigаting Cоmplexities fоr Sustаinаble Grоwth”
By Jorge Zárate Introductiоn Тourism hаs emerged аs оne оf thе most significаnt globаl industries, cоntributing ovеr 10% tо thе globаl GDP аnd еmploying morе thаn 300 milliоn рeoрle wоrldwide аs оf 2019. Аnywаy, this grоwth hаs not cоme without chаllenges, inсluding еnvirоnmеntаl degrаdаtiоn, culturаl erosiоn, аnd eсоnomiс dispаrities. Аs thе tоurism industry соntinues tоContinue reading ““Тourism Тhrough thе Lens оf Systеms Тhinking: Nаvigаting Cоmplexities fоr Sustаinаble Grоwth””
Top U.S. Hotel Chains.
March, 18, 2021. By Jorge Zárate Stock Analysis : Marriott, Hilton, Hyatt and IHG. Exactly a year ago was that official announcements unveiling we were amid a Covid19 pandemic and stock markets were heavily hit. In the hotel industry specifically, the largest brands reached their minimum returns since 2015. Marriott -15%, Hilton -12%, Hyatt -19%Continue reading “Top U.S. Hotel Chains.”
COMPETITIVIDAD TURÍSTICA, TERMÓMETRO REAL.
Vínculos Turísticos. Por Jorge Zárate @jorgezarateR COMPETITIVIDAD TURÍSTICA, TERMÓMETRO REAL. El Foro Económico Mundial ha publicado el Índice de Competitividad de Viajes y Turismo del presente año, en donde hace referencia a importantes indicadores que forman parte de un estudio que mide no sólo cantidad pero también la calidad aplicada del sector turístico y perfilesContinue reading “COMPETITIVIDAD TURÍSTICA, TERMÓMETRO REAL.”
Jorge Zárate 