From Visitor Volume to Value, Resource Productivity and Resilience By Jorge Zárate English publication version For decades, much of international tourism policy was built around a simple idea: attract more visitors. More tourists meant more flights, more occupied hotel rooms, more restaurant business, higher consumption and, consequently, greater economic impact. Tourism boards promoted destinations; airlinesContinue reading “Destination Intelligence: The New Economics of Tourism”
Category Archives: Business
APIs and Microservices in Tourism: The Digital Architecture Connecting Destinations
By Jorge Zárate Executive summary Digital transformation in a destination is not simply the launch of an app or the installation of sensors. Real transformation occurs when hotels, attractions, mobility providers, businesses, public agencies and visitors can exchange information and coordinate services securely. APIs make that communication possible. Microservices, when scale and complexity justify them,Continue reading “APIs and Microservices in Tourism: The Digital Architecture Connecting Destinations”
Oferta, demanda y elasticidad: cómo equilibrar volumen, precio y distribución en aviación y hotelería
Este artículo parte deliberadamente de conceptos básicos. Está dirigido, sobre todo, a quienes comienzan su carrera profesional en viajes, aviación, hotelería o turismo y empiezan a enfrentarse a términos como pricing, elasticidad, ocupación, yield, distribución, grupos o Revenue Management. En nuestra industria aprendemos muy pronto a vender habitaciones, asientos, paquetes y destinos, pero no siempreContinue reading “Oferta, demanda y elasticidad: cómo equilibrar volumen, precio y distribución en aviación y hotelería”
Strategic Management
Jorge Zárate / October 2025 Strategic Management for Travel and Tourism Leaders Introduction: A Lifelong Journey Informed by Strategy After thirty-five years devoted to the vibrant, challenging, and ever-evolving travel and tourism industry, I have witnessed booms, busts, disruptions, and transformations. From the dawn of the internet to the recent global pandemic, I have learnedContinue reading “Strategic Management”
