“Neoclassical government building representing institutional strength.” Jorge Zárate Introduction In the modern global economy, the travel and tourism industries play a crucial role in fostering economic growth, cultural exchange, and international cooperation. As global connectivity increases and competition among destinations intensifies, the need for well-structured and reliable institutions becomes paramount. Institutions—understood as the set ofContinue reading “Building and Maintaining Institutions in Travel and Tourism: The Role of Destination Marketing and Trade Promotion”
Category Archives: Business
Intellectual Capital in Travel & Tourism
6, april, 2025 Jorge Zárate Introduction In the travel and tourism industry, knowledge isn’t just power—it’s profit. From customer preferences to crisis response protocols, intellectual capital (IC) drives competitive advantage (Bontis, 1998). But how do we measure something as intangible as knowledge? Unlike physical assets, IC doesn’t appear on balance sheets, yet it’s often theContinue reading “Intellectual Capital in Travel & Tourism”
“Тourism Тhrough thе Lens оf Systеms Тhinking: Nаvigаting Cоmplexities fоr Sustаinаble Grоwth”
By Jorge Zárate Introductiоn Тourism hаs emerged аs оne оf thе most significаnt globаl industries, cоntributing ovеr 10% tо thе globаl GDP аnd еmploying morе thаn 300 milliоn рeoрle wоrldwide аs оf 2019. Аnywаy, this grоwth hаs not cоme without chаllenges, inсluding еnvirоnmеntаl degrаdаtiоn, culturаl erosiоn, аnd eсоnomiс dispаrities. Аs thе tоurism industry соntinues tоContinue reading ““Тourism Тhrough thе Lens оf Systеms Тhinking: Nаvigаting Cоmplexities fоr Sustаinаble Grоwth””
Top U.S. Hotel Chains.
March, 18, 2021. By Jorge Zárate Stock Analysis : Marriott, Hilton, Hyatt and IHG. Exactly a year ago was that official announcements unveiling we were amid a Covid19 pandemic and stock markets were heavily hit. In the hotel industry specifically, the largest brands reached their minimum returns since 2015. Marriott -15%, Hilton -12%, Hyatt -19%Continue reading “Top U.S. Hotel Chains.”
Jorge Zárate 