Jorge Zárate / October 2025 Introduction: Why Customer Analytics Matters in Travel and Tourism In the dynamic and competitive landscape of global travel, tourism boards, destination marketing organizations (DMOs), and travel-trade teams are perpetually tasked with a critical, dual-pronged mission: to grow both visitor volume and visitor value while demonstrating fiscal prudence and maximizing returnContinue reading “Customer Analytics Tourism Boards & Trade”
Category Archives: Business
Ciencia, Política y Relaciones Públicas
La Tríada Fundamental: Ciencia, Política y Relaciones Públicas en la Construcción del Progreso Jorge Zárate Introducción: La Paradoja del Progreso En el corazón de la empresa humana late una pregunta fundamental: ¿cómo transformamos el conocimiento abstracto en progreso tangible? La historia de la civilización es, en gran medida, la crónica de esta transformación. Sin embargo,Continue reading “Ciencia, Política y Relaciones Públicas”
Redefining Luxury in Travel
Jorge Zárate – September, 2025 Redefining Luxury: The 2025 Playbook for Travel Professionals Introduction: The New Language of Luxury For decades, the term “luxury hospitality” conjured static, universally accepted images: marble lobbies, gold-leaf accents, chauffeur-driven Rolls Royces, and impeccably dressed staff delivering formal, yet often impersonal, service. It was a standardized, one-size-fits-all concept of opulence,Continue reading “Redefining Luxury in Travel”
Airline Economics
Jorge Zárate , 31 August 2025 Introduction Airline economics has always stood at the intersection of industrial organization, public policy, and consumer behavior. Unlike many other industries, airlines operate in an environment where costs are highly fixed, demand is highly variable, and competition is tightly intertwined with government regulation and international politics. This makes aviationContinue reading “Airline Economics”
