Jorge Zárate / October 2025 Strategic Management for Travel and Tourism Leaders Introduction: A Lifelong Journey Informed by Strategy After thirty-five years devoted to the vibrant, challenging, and ever-evolving travel and tourism industry, I have witnessed booms, busts, disruptions, and transformations. From the dawn of the internet to the recent global pandemic, I have learnedContinue reading “Strategic Management”
Category Archives: Business
Customer Analytics Tourism Boards & Trade
Jorge Zárate / October 2025 Introduction: Why Customer Analytics Matters in Travel and Tourism In the dynamic and competitive landscape of global travel, tourism boards, destination marketing organizations (DMOs), and travel-trade teams are perpetually tasked with a critical, dual-pronged mission: to grow both visitor volume and visitor value while demonstrating fiscal prudence and maximizing returnContinue reading “Customer Analytics Tourism Boards & Trade”
Ciencia, Política y Relaciones Públicas
La Tríada Fundamental: Ciencia, Política y Relaciones Públicas en la Construcción del Progreso Jorge Zárate Introducción: La Paradoja del Progreso En el corazón de la empresa humana late una pregunta fundamental: ¿cómo transformamos el conocimiento abstracto en progreso tangible? La historia de la civilización es, en gran medida, la crónica de esta transformación. Sin embargo,Continue reading “Ciencia, Política y Relaciones Públicas”
Redefining Luxury in Travel
Jorge Zárate – September, 2025 Redefining Luxury: The 2025 Playbook for Travel Professionals Introduction: The New Language of Luxury For decades, the term “luxury hospitality” conjured static, universally accepted images: marble lobbies, gold-leaf accents, chauffeur-driven Rolls Royces, and impeccably dressed staff delivering formal, yet often impersonal, service. It was a standardized, one-size-fits-all concept of opulence,Continue reading “Redefining Luxury in Travel”
Jorge Zárate 